Jennifer is a seasoned executive with 20 years of experience leading large, multi-functional teams in private sector, government and agency environments. Her diverse expertise spans marketing, brand, digital strategy, corporate transformation, public relations and communications.
Jennifer is fueled by a passion for building strong, cohesive teams with a reputation for sound judgement, trusted relationships and creative strategy. As Vice President, Public Affairs and Communications with the Toronto Region Board of Trade, Jennifer leads an integrated team of communications, PR, and digital specialists dedicated to building the voice and brand of the Board and driving economic growth on behalf of the Region’s business community.
Prior to joining the Toronto Region Board of Trade, Jennifer’s passion for city building was fueled through her time with Metrolinx, the agency responsible for the province’s $70B transit expansion program and operator of UP Express, PRESTO and GO Transit services. Her recognized ability to lead people and drive change moved her through multiple areas of the business including Brand, Marketing and Creative Services, and VP with the Planning and Development Division, stepping in over the course of the COVID-19 pandemic to serve as Chief Planning Officer and then Chief Communications Officer. Jennifer has also held multiple senior roles within Cabinet Office at the Government of Ontario, working closely with Premier’s Office on brand, marketing, digital communications strategy and market research to deliver dozens of award-winning campaigns in partnership with over 20 ministries across government.
Jennifer also sits on the Board of Michael Garron Hospital and has served as a volunteer mentor with the AMA, and as an Advisory Board Committee Member with the Salvation Army and Not-for-Profit Committee of the Canadian Marketing Association.