Sarah is a customer-centric marketing strategist at heart. Devoted to data, you can usually find her working through a strategy with her teams. And, if you ask Sarah will tell you that the best campaigns start with a solid foundation – from the insights derived from clean and smart data sources (Social, Digital, Market Research). Having worked in the marketing industry for decades, Sarah has had the pleasure of collaborating with brands in media and entertainment, CPG, retail, liquor/wine, professional services, financial services (banking and insurance), pharma, B2B, the medical and recreational cannabis industry, and association marketing.
A frequent and sought after speaker, Sarah regularly discusses how to use social insights to drive content marketing decisions. And, has made multiple appearances as a guest lecturer at Schulich Business School, Miami Ad School, and Rotman. Sarah is also an avid moderator and panelist for Filling The Gap, dedicated to more inclusivity in the workforce. A Chartered Marketer with the CMA and the co-chair of the Media Council, Sarah was also awarded “Media Leader of the Year” in 2020 from the CMDC.
Now as the President for Dentsu’s media brands in Canada, Sarah is on a mission to make Dentsu a place where all of her colleagues can shine and thrive.