Sarah Thompson is the CSO of Theo, an integrated WPP agency for Rogers. In her role she oversees performance media, digital transformation, communications planning, marketing sciences, creative strategy, and analytics.
At her core, she believes media needs to grab attention and provide satisfaction for the consumer to get to any business result. She is focused on bringing back creativity and media into one strategy driven by data and fueled by knowing people, culture, and what works.
Previously, Sarah was the CSO of Mindshare Canada where she oversaw investment, comms, new business, and audience insights. Sarah was the VP, Strategy at Cossette and was consulting on brand, product innovation, integration, digital, media and 1:1 strategy for Canopy Growth, TELUS, TD Bank, and SickKids Hospital.
Prior to that she worked in entertainment overseeing social media for Corus and in digital as Associate Director of Strategy for Mirum. She has held roles in start-ups, consultancies, and agencies.
She is a guest lecturer at many industry events and for the next generation of marketers at Seneca, Centennial, Rotman and Schulich. She is the former co-chair of the Media Council for the CMA. She is part of a cross-agency taskforce to bring back local media to Canada and focus more investment from brands in our communities.