MEET THE MENTORS

Client-Agency Crossover

Someone who has made the leap from being a client or agency side marketer to the opposite side of the table

SARAH THOMPSON

Client-Agency Crossover

Someone who has made the leap from being a client or agency side marketer to the opposite side of the table

SARAH THOMPSON

Sarah Thompson is the CSO of Theo, an integrated WPP agency for Rogers. In her role she oversees performance media, digital transformation, communications planning, marketing sciences, creative strategy, and analytics.

At her core, she believes media needs to grab attention and provide satisfaction for the consumer to get to any business result. She is focused on bringing back creativity and media into one strategy driven by data and fueled by knowing people, culture, and what works.

Previously, Sarah was the CSO of Mindshare Canada where she oversaw investment, comms, new business, and audience insights. Sarah was the VP, Strategy at Cossette and was consulting on brand, product innovation, integration, digital, media and 1:1 strategy for Canopy Growth, TELUS, TD Bank, and SickKids Hospital.

Prior to that she worked in entertainment overseeing social media for Corus and in digital as Associate Director of Strategy for Mirum. She has held roles in start-ups, consultancies, and agencies.

She is a guest lecturer at many industry events and for the next generation of marketers at Seneca, Centennial, Rotman and Schulich. She is the former co-chair of the Media Council for the CMA. She is part of a cross-agency taskforce to bring back local media to Canada and focus more investment from brands in our communities.

ALL MENTOR PROFILES

SARAH THOMPSON
SARAH THOMPSON
TRINH THAM
TRINH THAM
MANSI VAGT
MANSI VAGT
CANDY LEE
CANDY LEE
SUSAN IRVING
SUSAN IRVING
KARLA CONGSON
KARLA CONGSON
MARIE-JOSEE VINET
MARIE-JOSEE VINET
JASON BOYER
JASON BOYER
Fatima Israel
Fatima Israel
Sue Austin
Sue Austin
MACLIN WILLIAMS
MACLIN WILLIAMS
RAHUL RAJ
RAHUL RAJ
JOHN TORELLA
JOHN TORELLA
DAVE THOMPSON
DAVE THOMPSON
KAIWAN SUNTOK
KAIWAN SUNTOK
DEBBIE FORD (STOJANOVIC)
DEBBIE FORD (STOJANOVIC)
ALLISON ABRAHAM
ALLISON ABRAHAM
LILI SHALEV-SHAWN
LILI SHALEV-SHAWN
KRISTINA A. SCHAEFER
KRISTINA A. SCHAEFER
PINA SCIARRA
PINA SCIARRA
TONY SCALA
TONY SCALA
PETER RODRIGUEZ
PETER RODRIGUEZ
LISA RITCHIE
LISA RITCHIE
CAROL READER
CAROL READER
CHRISTINE ROBERTSON
CHRISTINE ROBERTSON
MIKE NETHERCOTT
MIKE NETHERCOTT
MEGHAN NAMETH
MEGHAN NAMETH
DR. ALAN C. MIDDLETON
DR. ALAN C. MIDDLETON
PARMINDER MANN
PARMINDER MANN
DAVID KINCAID
DAVID KINCAID
LISA KIMMEL
LISA KIMMEL
MATT KELLY
MATT KELLY
SHALABH KAYASTHA
SHALABH KAYASTHA
ANDREA GRAHAM
ANDREA GRAHAM
LIBIER GOMEZ
LIBIER GOMEZ
KEVIN GILLIGAN
KEVIN GILLIGAN
PENELOPE FRIDMAN
PENELOPE FRIDMAN
LYNN FLETCHER
LYNN FLETCHER
KATHRYN FITZWILLIAM
KATHRYN FITZWILLIAM
COLLEEN DALOS
COLLEEN DALOS
GINA CONTE
GINA CONTE
JAMES CONNELL
JAMES CONNELL
BILL BROWN
BILL BROWN
CHRIS BROCKBANK
CHRIS BROCKBANK
VIRGINIA BRAILEY
VIRGINIA BRAILEY
DEBBIE BOLTON
DEBBIE BOLTON