STRATEGY, MARKETING & PERFORMANCE ANALYTICS LEADER
Accomplished leader with an entrepreneurial mindset, global perspective and expertise in Strategy, Marketing and Performance Analytics. Drawing on over 20 years of work experience across 7 countries in Asia, North America, and Europe, and held corporate leadership positions for 17 years with global responsibilities at luxury brands – Raffles, Fairmont, Swissotel and InterContinental.
Led breakthrough development of global Single-Pane business intelligence platforms and analytics services, leveraging company-wide data assets to deliver strategic value across business units. Championed an insights-led, data driven culiture, with analytics & storytelling capabilities. As Marketing leader, brought strong acumen in demand & revenue generation strategies amidst cyclical markets and competitive disruption.
Achieved a track record of accelerating growth and transformation through complex global stakeholder collaboration and strategic engagement with C-Suite level leaders. Dedicated interest in mentoring and coaching to build highly motivated , empowered, and productive teams. Spearheaded brand portfolio integration projects, innovation, and implementation of best practices, that delivered a quantum leap in value creation and achieving synergies from 4 significant international mergers & acquisitions.
