MEET THE MENTORS

Client Crossover

 Someone who has made the leap from being a client or agency side marketer to the opposite side of the table

KATHRYN FITZWILLIAM

Client Crossover

 Someone who has made the leap from being a client or agency side marketer to the opposite side of the table

KATHRYN FITZWILLIAM

Kathryn Fitzwilliam is a seasoned marketer who has held executive positions at both client and agency organizations. Kathryn runs her own consultancy practice providing clients with strategic guidance and support for Marketing Strategy, Communications Development, Marketing Organizational Design and Training.  Kathryn’s clients include:  Food and Consumer Products of Canada, McCain Foods, Centre for Addiction and Mental Health and Loblaw.

Kathryn began her career in advertising in in such agencies as Ogilvy & Mather, Vickers and Benson, Carder Gray, DDBNeedham and Axmith McIntyre Wicht.  Throughout her agency career, she developed industry-awarded programs for such clients as:  Heinz, Nabisco Brands, Quaker Oats, Digital Computers, Maybelline Cosmetics, Harlequin Books, Tourism Canada, and Labatt Breweries. 

Kathryn moved to the client side, becoming VP Marketing for retailer SoapBerry Shop, where she successfully repositioned and relaunched the brand growing same store sales.

Moving to Kraft Canada, where she was promoted to the Executive Committee as Vice President, Consumer Communication, Kathryn was responsible for building world class marketing capabilities in the areas of media, promotions, packaging, consumer relationship marketing, consumer response and the Kraft Kitchens.

Kathryn joined Maple Leaf Foods as Vice President, Marketing Resources, where she led the envisioning, design, build and launch of the Maple Leaf ThinkFOOD! Centre, a 45,000 sq ft a product innovation centre, marketing insight hub and training centre which is the first of its kind in Canada. The Maple Leaf ThinkFood! Centre has launched some of Maple Leaf Foods’ most successful new products.

Kathryn has considerable marketing experience with and a personal passion for mental health in Canada. She has provided marketing, leadership and strategic guidance to the Centre for Addiction and Mental Health (CAMH). Kathryn helped the CAMH Foundation develop its first ever marketing plan, redesign the organization to top grade marketing capability and led the launch of the ground breaking “Understanding” communication campaign which helped position CAMH as Canada’s leading hospital for mental health.

ALL MENTOR PROFILES

SARAH THOMPSON
SARAH THOMPSON
TRINH THAM
TRINH THAM
MANSI VAGT
MANSI VAGT
CANDY LEE
CANDY LEE
SUSAN IRVING
SUSAN IRVING
KARLA CONGSON
KARLA CONGSON
MARIE-JOSEE VINET
MARIE-JOSEE VINET
JASON BOYER
JASON BOYER
Fatima Israel
Fatima Israel
Sue Austin
Sue Austin
MACLIN WILLIAMS
MACLIN WILLIAMS
RAHUL RAJ
RAHUL RAJ
JOHN TORELLA
JOHN TORELLA
DAVE THOMPSON
DAVE THOMPSON
KAIWAN SUNTOK
KAIWAN SUNTOK
DEBBIE FORD (STOJANOVIC)
DEBBIE FORD (STOJANOVIC)
ALLISON ABRAHAM
ALLISON ABRAHAM
LILI SHALEV-SHAWN
LILI SHALEV-SHAWN
KRISTINA A. SCHAEFER
KRISTINA A. SCHAEFER
PINA SCIARRA
PINA SCIARRA
TONY SCALA
TONY SCALA
PETER RODRIGUEZ
PETER RODRIGUEZ
LISA RITCHIE
LISA RITCHIE
CAROL READER
CAROL READER
CHRISTINE ROBERTSON
CHRISTINE ROBERTSON
MIKE NETHERCOTT
MIKE NETHERCOTT
MEGHAN NAMETH
MEGHAN NAMETH
DR. ALAN C. MIDDLETON
DR. ALAN C. MIDDLETON
PARMINDER MANN
PARMINDER MANN
DAVID KINCAID
DAVID KINCAID
LISA KIMMEL
LISA KIMMEL
MATT KELLY
MATT KELLY
SHALABH KAYASTHA
SHALABH KAYASTHA
ANDREA GRAHAM
ANDREA GRAHAM
LIBIER GOMEZ
LIBIER GOMEZ
KEVIN GILLIGAN
KEVIN GILLIGAN
PENELOPE FRIDMAN
PENELOPE FRIDMAN
LYNN FLETCHER
LYNN FLETCHER
KATHRYN FITZWILLIAM
KATHRYN FITZWILLIAM
COLLEEN DALOS
COLLEEN DALOS
GINA CONTE
GINA CONTE
JAMES CONNELL
JAMES CONNELL
BILL BROWN
BILL BROWN
CHRIS BROCKBANK
CHRIS BROCKBANK
VIRGINIA BRAILEY
VIRGINIA BRAILEY
DEBBIE BOLTON
DEBBIE BOLTON