An accomplished and innovation-minded digital marketing leader with a reputation in the space for impactful strategizing and product launches and shaping the direction of the advertising industry as President of IAB Canada.
A visionary thought leader, Sonia blends the creative, technical and political aspects of leadership with deep industry expertise across every facet of digital marketing to rally hard-working teams and drive smart business solutions. Her 25-year career has seen her work on award-winning campaigns for global 500 brands including Coca-Cola, Heineken and General Motors.
She is well-versed across consulting, brand development, online media distribution programs, and corporate positioning using strategic online and cross-media marketing. Also, as an entrepreneurial thinker, she generates powerful business ideas and establish key strategic alliances and global partnerships.