Virginia has over 30 years of expertise in leadership, operations and marketing, driving results through robust go- to-market programs, digital strategy and brand and growth marketing for both mature and entrepreneurial organizations.

As Partner at Guided Futures, Virginia works to advance clients’ preparation and defense for unexpected developments through future-readiness capacity building, toolsets and simulations. Collaborating with the Guided Futures’ Executive Committee, she is responsible for go- to-market strategy development, growing the organization’s relationships with key stakeholders and building new resources to support client success.

Prior to Virginia’s current role she was Chief Executive Officer of Xemoto Media (now Brand Pilot AI), where she successfully developed the Company’s go to market strategy, led platform development and launched commercial sales, achieving significant revenue growth and margin improvement. While at Brand Pilot, Virginia consistently surpassed growth milestones, spearheaded ongoing operations and successfully steered the Company until its acquisition in the Fall of 2023.

Virginia’s strategic acumen has been pivotal in driving growth and contributing to the direction of major firms like ADP, Cogeco Data Services (now Aptum), and Telecom Ottawa (now Rogers Business Solutions). She also has extensive experience leading product management and is skilled at defining and launching services and platform-based solutions that address customer needs.

Virginia is an advocate for women in leadership and has served on the Advisory Board of the Women of Influence+ and as a judge for the RBC Canadian Women Entrepreneur Awards since 2018. She also champions marketers through informal and organized programs like the industry leading American Marketing Association’s mentor exchange.