MANAGING DIRECTOR –  RETAIL, TELCO & CONSUMER PRACTICE, PWC CONSULTING

Pina has recently joined PwC consulting as a Managing Director of the Retail, Telco & Consumer practice, working with Senior Executives to significantly elevate the capabilities and impact of Marketing and Sales.  Pina has over 25 years of Global Marketing and Executive team leadership experience in the consumer packaged goods industry at companies like Johnson & Johnson, Coca-Cola and ConAgra Foods.  

As a Sr. North American Commercial leader for Johnson & Johnson’s Beauty business, Pina led a global team in supporting an aggressive innovation agenda.  She was also the head of Sales across the entire consumer products portfolio in Canada, taking J&J’s ranking with retailers to #1 spot. 

Pina was also head of Marketing, Customer and New Ventures at ConAgra Foods and was responsible for strengthening the company’s strategies to drive more profitable growth and build stronger brand loyalty with consumers and retail partners. In her 12 years at The Coca-Cola Company, Pina led businesses in Canada, U.S. and Latin America.  She began her career in brand marketing at Kraft in Canada.