Tanya Kreinin, Chief Marketing Officer at the University of Toronto, is renowned for her cutting-edge approach to brand marketing and communications. Tanya leads the development of strategies and campaigns aimed at elevating the university’s profile and reputation, attracting the best students, fostering research and business partnerships, supporting government relations, and driving alumni engagement and philanthropic investment both locally and globally.
An international award-winning brand builder and marketer with more than 20 years of experience, Tanya is known for her visionary leadership, consumer-centric strategies, and creative thinking. She began her career as a consultant on the agency side, where she worked across various sectors such as CPG, Airlines, Finance, Pharma, Telecom, Heathcare, Government, NGOs, and Retail.
Tanya is a passionate advocate for the transformative impact of visionary brand building and a genuine believer in the power of purpose-driven brands. She is an effective and caring leader, recognized for her ability to create memorable brand experiences across channels and continents, transform public perceptions, and deliver tangible business results. Tanya excels at operationalizing effective teams and fostering a culture of innovation and creativity.
Her work has been internationally recognized by prestigious awards such as Cannes Lions, Clios, CMA, Effie, IABC, CASE, and AMA, among others.
In her spare time, Tanya enjoys fitness, travel, acting and a good spa.
