Mo Dezyanian is the president of Empathy Inc., an ad agency working with brands that want to be culturally relevant. He has spent his career helping other ad agencies build profitable media businesses. And he’s built an impressive brand portfolio that includes Canadian Tire, Popeyes, Bosch, Mattel, Liberal Party of Canada and many more.
As the kid who skipped cartoons to watch the commercials, his passion for the industry runs deep.
Currently, he is inspiring the next generation of media planners and buyers as the lead developer for the Chartered Marketer program and as an instructor at the University of Toronto. He is frequently called upon as an expert for commentary on consumer trends by the Washington Post, the National, the Globe and Mail, and many more. Topics include the intersection of media, advertising, and culture; the future of advertising; advertising as an investment.
