Samantha is a marketing executive and leader in the fintech industry, primarily serving the business-facing US market, selling new technology into established industries. Samantha has been leading the marketing function at incredible brands such as Human Resources Professionals Association (HRPA), Clearco, Wisedocs, and Railz.
She has been involved in the startup and technology ecosystem for well over a decade. Samantha has generated $100M+ in closed-won pipeline throughout her career.
She is a 3x founder and B2B SaaS go-to-market leader, driving multimillion dollar, marketing-attributed pipelines for organizations. She brings 10+ years of experience building organic and paid channels from ground up and 5+ years building and leading collaborative, high-performing teams.
Featured in online media as Top Marketing Leader, Samantha is involved in the North American startup ecosystem as Limited Partner at Exit North Ventures, Angel Investor at Firehood, as well as a career mentor and speaker. She was the host of the notable startup podcast out of Toronto, Float or Founder. As well, Samantha is an early backer of Discrepancy AI, a financial document review platform.
