Judy Lewis is the co-founder of Strategic Objectives, Canada’s most award-winning public relations firm. Inducted into Canada’s Marketing Hall of Legends as well as Canada’s Marketing, Advertising, PR and Communications Hall of Fame, Judy is senior public relations strategist and counsel for many of Canada’s and the world’s leading brands and organizations. As the agency’s co-leader and creative force behind many of its high impact, memorable brand-building programs and campaigns, Judy is a recognized innovator in effective Marketing Public Relations, Reputation Management, and Corporate Social Responsibility.
Together with her business partner she has created an agency that is consistently committed to and recognized for excellence and creativity. Their campaigns and events achieve powerful business results for their clients and have won them more than 250 national and international awards including 2023 Agency of the Year IABC/Toronto and Global Best Mid-Size Agency of the Year 2023 by the IABC Gold Quill Awards. Strategic Objectives is the only Canadian agency to ever win a United Nations Award for Outstanding Achievement in Public Relations, for its meaningful work on social issues.
Strategic Objectives is a women-owned business, and a certified Women Business Enterprise in Canada (WBE Canada).
A highly successful Canadian entrepreneur and agency leader, Judy is passionate about the vision of the agency which continues to advance the power of Social, Digital, and Experiential PR, and proving its positive business impact for brands and organizations. She was named ACE Awards PR Professional of the Year by CPRS and is the winner of the National 2021 CPRS Entrepreneurial Leadership Award.
Listed on Profit Magazine’s Top 100 Canadian Women Business Owners, Judy is the recipient of the Queen’s Diamond Jubilee Medal and the Queen’s Golden Jubilee Medal for Outstanding Contributions to Canada and the Communications Industry. She also serves on several non-profit Boards and Advisory Committees.
Judy revels in contributing to the growth and support of leadership talent within the public relations and marketing community.
