Samuel Bussieres is an energizing and strategic business leader with over 20 years of marketing experience, known for driving growth and delivering results at top-tier CPG companies, including Mondelez, General Mills, and L’Oréal. He holds a Business Degree from HEC Montreal and a Master’s in Communication Sciences from Université de Montréal.
Throughout his career, Samuel has developed impactful strategies for iconic brands such as Cadbury, Sour Patch Kids, Nature Valley, Yoplait, L’Oréal Paris, and Garnier. His journey began in media, where he cultivated a strong consumer mindset, which he later complemented with sales experience to enhance customer centricity and effectively lead cross-functional teams.
Recognized for his engaging and collaborative leadership style, Samuel is a strong culture builder who drives positive impact within organizations. He is passionate about coaching and developing the career paths of his team members, fostering both individual and collective growth.
Outside of work, Samuel enjoys discovering the best foodie spots in town, mountain biking, and being a devoted dog dad.
