With over 20 years of experience in growth, digital, marketing, and customer experience, I am a strategic and results-oriented leader who drives revenue and customer growth, develops leading-edge marketing strategies, launches innovative e-commerce and analytics ecosystems, and services clients across numerous verticals. I have run a P&L of $350 Million, in-housed media and advertising in three corporations, and acquired hundreds of thousands of clients through brand, performance, and channel marketing while transforming business models to be digital-first.
Currently, as the Vice President, Digital Marketing & Performance at IGM Financial Inc., a member of Power Corporation of Canada, I lead the digital marketing function across the IGM Financial group of companies, including IG Wealth Management, Mackenzie Financial, and Investment Planning Council. I also serve as a board member and a member of the business and audit committee at Health Standards Organization (HSO), a global organization that builds world-class standards and assessment programs for health and social services. My mission is to leverage my digital, marketing, and customer experience skills and expertise to create value for customers, stakeholders, and society.
