Elana Chan is the Director of Americas SMB Marketing at Google. With nearly 20 years of marketing experience, her goal is to help small & medium businesses get online, thrive, and grow through the transformative power of AI and digital marketing.
Her responsibilities include building and executing the Marketing strategy for Google’s Americas Ads Acquisitions business, including programs through both direct & partner channels. She has deep expertise in e-commerce, paid media, growth & lifecycle marketing and go-to-market strategies that help millions of businesses make the most of the web.
Prior to Google, Elana built iconic brands at Unilever, launched new products at Apple, and helped scale the startup, Jetsetter, and successfully sold it to TripAdvisor. Wherever she goes, Elana is passionate about leading teams, innovating on new ideas and transforming businesses, particularly in the areas of digital commerce, lifecycle marketing & customer insights.
Elana holds an HBA from Ivey Business School at Western University, an MBA from INSEAD, and also sits on the Board of Directors for Fora: Network for Change (formerly known as G(irls)20…because ceilings don’t shatter themselves.
