A Business Leader with 30+ years’ experience within the retail, financial services, media, telecommunications, and consumer products industries. Recognized for driving exceptional results, strong organizational and planning abilities, balanced with excellent interpersonal and team development skills. Sought after to build or overhaul marketing programs and to develop new brands and dramatically improve marketing and corporate results. A solid reputation for being a key resource in the areas of strategic thinking, problem solving and program innovation while achieving financial performance goals.
Chris was most recently the Chief Commercial Officer at Firma Foreign Exchange and was responsible for all customer facing elements of the business. This included Marketing, Sales, Pricing, Customer Service and Product Management. The leadership function also includes the development of the global business strategy and product roadmap for Firma. The goal was to drive growth and to maximize the lifetime relationship with customers.
Chris’ previous experience includes Executive Marketing roles at Bell, Sirius XM, Quebecor, Sears Canada, Moneris, Just Energy, Sun Media, ICO Global Communications and Nortel Networks.
In addition to Chris’ vast wealth of knowledge and experience, he is also an Instructor at University of Toronto where he teaches Brand Management in the Continuing Education Program. Known for marketing strategy and customer advocacy, and strong belief in the art and science of Marketing. Chris is Co-Chair of the Brand Council for the Canadian Marketing Association (CMA) and a Mentor in the American Marketing Association (AMA) Mentor Exchange Program. Chris is on the Board of Directors of Design Group Staffing (dba Agilus Work Solutions) & Ennis Fabrics. Chris has a Charted Marketing Designation (CM) and is a graduate and designation holder ICD.D from the Directors Education Program with the Institute of Corporate Directors at Rotman.