CHIEF COMMERCIAL OFFICER

FIRMA FOREIGN EXCHANGE CORPORATION

A Marketing Leader with 30+ years’ experience within the retail, financial services, media, telecommunications and consumer products industries. Recognized for exceptional results, strong organizational and planning abilities, balanced with excellent interpersonal and team development skills. Sought after to build or overhaul marketing programs and to develop new brands and dramatically improve marketing and corporate results. A solid reputation for being a key resource in the areas of strategic thinking, problem solving and program innovation while achieving financial performance goals.

Chris’ previous experience includes CMO/EVP Marketing roles at Sears Canada, Moneris, Just Energy and Sun Media, Quebecor Media. In addition, Chris also engaged in executive level marketing roles at Sirius Satellite Radio, Bell Canada/Bell Wireless, ICO Global Communications and Nortel Networks. 

In addition to Chris’ vast wealth of knowledge and experience, he is also an Instructor at University of Toronto where he teaches Brand Management in the Continuing Education Program. Chris holds a “Chartered Marketing” Designation. Known for marketing strategy and customer advocacy, and strong belief in the art and science of Marketing. Chris also sits on the Brand Strategy Council for the Canadian Marketing Association and on the Board of Directors of Design Group Staffing Inc.