A Marketing Executive with 30+ years’ experience within the retail, financial services, media, telecommunications, and consumer products industries. Recognized for driving exceptional results, strong organizational and planning abilities, balanced with excellent interpersonal and team development skills. Sought after to build or overhaul marketing programs and to develop new brands and dramatically improve marketing and corporate results. A solid reputation for being a key resource in the areas of strategic thinking, problem solving and program innovation while achieving financial performance goals.
Chris’ previous experience includes CMO and Executive Marketing roles at Firma Foreign Exchange, Bell, Sirius XM, Quebecor/Sun Media, Sears Canada, Moneris Solutions, Just Energy, ICO Global Communications and Nortel Networks.
In addition to Chris’ vast wealth of knowledge and experience, he is also a Professor of Marketing at Seneca College and Instructor at University of Toronto where he teaches Global Marketing and Brand Management. Known for developing marketing strategy that maximizes both corporate and customer lifetime value. Chris has a very strong belief in the art and science of Marketing. Chris was Co-Chair of the Brand Council for the Canadian Marketing Association (CMA) and is a Mentor in the American Marketing Association (AMA) Mentor Exchange Program. Chris is on the Board of Directors of RE/MAX Canada, Agilus Work Solutions & Ennis Fabrics. Chris has a Charted Marketing Designation (CM) and is a graduate and designation holder ICD.D from the Directors Education Program with the Institute of Corporate Directors at Rotman.