Meredith Klapowich is Chief Creative Officer and Co-Managing Director at Narrative, a division of Tadiem. With over two decades of agency experience, she has built a career at the intersection of creativity, strategy, and business growth. Since joining Narrative in 2013, Meredith has led transformative work for some of the world’s most recognized global brands, shaping campaigns that are not only culturally resonant but also award-winning, with honors from Cannes Lions, D&AD, One Show, and the Clios.
Originally an Account Lead before pivoting to the creative side, Meredith brings a rare hybrid perspective that fuels both bold ideas and effective execution. She spearheaded the expansion of Narrative’s creative and experiential offering, quadrupling the size of the team while fostering a culture of collaboration and boundary-pushing work. Her leadership style blends vision and pragmatism, motivating teams to think expansively while delivering results that matter.
Recognized as a multihyphenate creative leader, Meredith has worked across advertising, design, PR, and experiential marketing, always with an eye on how brands can meaningfully connect with people. Beyond the office, she is also a mother, a role that deepens her perspective on balance, empathy, and the power of storytelling that truly endures.
